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March 28, 2023

Negotiation Expert Laurie Puhn Shares Foolproof Tips to Close Deals Faster

As a negotiation expert, Laurie Puhn has handled countless business deals and transactions. Her expertise in the field has landed her on major news networks and earned her accolades from multiple publications. In this post, we’ll explore her foolproof tips for closing deals faster.

The Power of Preparation

Preparation is key to any successful negotiation, according to Puhn. You should begin by determining your goals and what you’re prepared to compromise. You should also research your negotiating partner to better understand their position and objectives.

The Importance of Active Listening

Active listening is another crucial element of successful negotiation. Puhn advises that you listen intently to your counterpart and respond thoughtfully. They may give away valuable information when you pay attention.

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The Art of Persuasion

Puhn emphasizes the importance of persuasion in negotiation. She suggests using power phrases like “I understand” and “I see where you’re coming from” to create a sense of camaraderie. Additionally, using stories to illustrate why your position is the best can help build rapport and trust.

Flexibility is Key

Puhn notes that flexibility is a key component of any negotiation. You should be open to the possibility of compromising and be willing to adjust your objectives if necessary. Having a “Plan B” can also help you pivot if negotiations are not progressing as planned.

Understanding Your Counterpart’s Perspective

Understanding your counterpart’s perspective is critical for successful negotiation. Puhn suggests putting yourself in their shoes to see the situation from their point of view. With this insight, you can adjust your approach to more effectively communicate your position.

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The Power of Body Language

Body language can greatly impact the outcome of a negotiation. Puhn suggests maintaining eye contact and keeping your body language open to create a sense of trust. Additionally, mimicking your counterpart’s body language can help you build rapport.

The Importance of Timing

Timing is another important factor in negotiation. Puhn advises choosing the right moment to make your pitch and being patient if negotiations are not progressing as planned. Often, waiting can result in a breakthrough or new opportunities.


Q: What is a negotiation?
A: A negotiation is a communication process between two or more parties that aims to reach a mutually beneficial agreement.

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Q: Why is preparation important in negotiation?
A: Preparation is essential in negotiation because it allows you to define your goals, research your counterpart, and determine potential compromises.

Q: How can active listening aid in negotiations?
A: Active listening helps you understand your counterpart’s position and objectives. This information can help you adjust your approach and better communicate your position.

Q: How can flexibility help in a negotiation?
A: Flexibility allows you to adjust your objectives and approach depending on the situation. It also allows you to adapt if negotiations are not going as planned.

Q: What is the importance of body language in negotiation?
A: Body language can greatly impact the outcome of a negotiation. It can help you build trust and rapport with your counterpart.

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Q: What are power phrases and how can they aid in negotiation?
A: Power phrases are phrases that create a sense of camaraderie and understanding. They can help build trust and make your counterpart more receptive to your position.

Q: What is timing’s role in negotiation?
A: Timing is important in negotiation because it can greatly impact the trajectory of the conversation. Choosing the right moment to make your pitch can greatly improve your chances of success.


Negotiation can be a daunting process, but with the right approach, it can be a fruitful and fulfilling experience. By focusing on preparation, active listening, persuasion, flexibility, understanding your counterpart’s perspective, body language, and timing, you’ll be well on your way to closing deals faster. Don’t be afraid to take a step back and reevaluate your approach if things aren’t going as planned. With these tips in mind, you’re well on your way to negotiating like a pro!

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